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Membership Breakdown

2135

Active, Sustaining, Military Personnel, & Life Members

82

New Graduate & Resident/Intern Members

90

Affiliate (out of state) Members

630

Veterinary Student Members

2937

TOTAL MEMBERSHIP
(As of May 2022)

About The Observer

Fast Facts

  • Year Established: 1969
  • Awards Won: Association TRENDS All-Media Contest, Silver Award for Most Improved Magazine or Journal (2011)
  • Publishing Frequency: Quarterly (4 issues per year)
  • Number of Pages: 20
  • Regular Content
    • OVMA President's column
    • Regulatory & legislative updates
    • News briefs
    • Credit & financial issues
    • Practice management & money matters
    • Member news & obituaries
    • OVMA services & benefits
    • Upcoming events & educational opportunities

About Member E-Bulletin

OVMA's e-newsletter sees an open rate nearly double the 26% industry average for non-profit emails!
According to Campaign Monitor's 2022 Email Benchmarks.

2021 Email Stats

  • Average Number of Recipients per Email: 2,600
  • Average Open Rate: 50.06%
  • Average Undeliverable Rate: 0.77%

2022 Publishing Schedule

  • March
  • April
  • May
  • July
  • August
  • October
  • November

Content

  • Breaking news
  • Membership updates & reminders
  • State legislation
  • Regulatory changes
  • Disease outbreak notifications
  • Survey invitations
  • Upcoming events
  • CE opportunities
  • FAQs

About Fully Vetted Podcast

Fast Facts

  • Year Debuted: 2020
  • Episode Frequency: Bi-weekly
  • Average Duration: 15-30 minutes

Top 5 Episodes

  1. Veterinary Telemedicine: Embracing the Technology: 174 plays
  2. Veterinary Medicine: The Whitest of them All: 157 plays
  3. Discussing Racism: Getting Comfortable with Being Uncomfortable: 155 plays
  4. Accident or Abuse? How to Differentiate: 154 plays
  5. Weathering the Storm: Staying Well in Times of Crisis: 145 plays

Stats

As of March 2022

  • Total Plays: 5,600
  • Estimated Audience: 66
  • Gender: 60% female, 35% male
  • Age Range:
    • 18-22: 10%
    • 23-27: 20%
    • 28-34: 46%
    • 35-44: 11%
    • 45-59: 10%
    • 60+: 2%

2022 Planned Episodes*

A new episode of Fully Vetted is released every other Monday.

*Subject to change. Additional episode topics and guests will be posted here as they become available.

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